all-star game redesigned
woman slouching on a stool in a long belted khaki jacket

For this conceptual redesign of the MLB All-Star Game hosted at the Reds’ stadium in Cincinnati, I created a new brand identity that highlights the city's iconic landmarks, local character, and the unique traditions of baseball. I designed physical touch points such as signage, tickets, and merchandise—to build a cohesive experience that sets it apart from other sports' All-Star events.

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UC DAAP

woman holding up a shield to block out the sun near a concrete building

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portrait of a woman with an orange veil over her face
portrait of a woman with a black veil